by Dr Natasha Wilks | Aug 24, 2014 | High Performance, Veterinary Coaching, Veterinary Communication
A sale is just a transaction of a service in return for money. Everyone is in the sales business. Some people sell cars, houses, furniture or white goods. What are we selling? Our knowledge and skills. Why does it seem challenging? Because a service is intangible....
by Dr Natasha Wilks | Dec 2, 2013 | Client Engagement, High Performance, Understanding Clients, Veterinary Communication
In Part 3 of Ron Baker’s experience at the Disney Institute, he shares the important lessons he learned. PROBLEMS & COMPLAINTS Problems will happen. Customers will complain. It’s how you deal with these problems and complaints that will determine the...
by Dr Natasha Wilks | Nov 26, 2013 | Client Engagement, High Performance, Veterinary Communication
In part 1, I discussed the lessons learned from Ron’s first article and how we can apply it to veterinary practice. The average business in the US loses 10 – 20% of its customers annually. With the large cost to attract new customers, why do businesses...
